Negative results off page one in 4 months
A bad stretch of reviews was sitting on page one every time someone searched the restaurant. We rebuilt the first page and bookings recovered.
The Challenge
In Savannah, a huge share of restaurant business comes from visitors who decide where to eat by searching and reading reviews before they arrive. For this restaurant, a rough patch of negative reviews and an unflattering article had landed on the first page of Google, and they were the first thing every potential guest saw. Bookings slid, and the owner could feel it without knowing exactly why.
You generally cannot delete legitimate reviews or articles, so the goal was not removal; it was to rebuild a first page that reflected the restaurant the owner actually ran.
What We Did
First-page audit
We mapped exactly what showed up when people searched the restaurant and identified which results were doing the damage.
Positive content and press
We created and promoted credible content about the restaurant and pursued local placements that ranked above the negative results.
Review generation
We helped the restaurant earn a steady flow of genuine positive reviews from happy guests, lifting both its rating and its search results.
Ongoing monitoring
We kept watching the first page and reinforcing the positive results so the gains held.
The Results
Within four months, the worst results had been pushed down and off the visible first page, replaced by the restaurant's own content, positive press, and a growing base of strong reviews. Bookings recovered quickly as the search results began to match the experience guests actually had.
The restaurant now has a first page it is proud of, and a review habit that keeps it that way.
A bad stretch of reviews was sitting on the first page every time someone searched our restaurant. Within four months they had pushed the worst results down and built a first page we are proud of. Bookings recovered fast.
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