Booked solid through summer in 5 months
A Marietta HVAC contractor went from relying on a thinning referral list to ranking for high-intent AC searches across the west metro.
The Challenge
Atlanta summers make air conditioning a year-defining business, and this Marietta HVAC contractor was leaving money on the table every July. When homeowners across the west metro searched "AC repair near me" or "air conditioner installation Marietta," the company rarely appeared, so it leaned on a referral list that was slowly thinning while newer competitors captured the search demand.
The contractor served several west-metro cities, but its website only really spoke to Marietta, so it was invisible for the neighboring areas it could easily reach.
What We Did
Multi-city service pages
We built pages for each west-metro city the contractor serves, paired with its core services, so it could rank across its whole service area.
Seasonal keyword focus
We prioritized the high-intent repair and install searches that spike with Atlanta heat, getting the company visible before peak season.
Map pack optimization
We optimized the Google Business Profile and earned reviews so the company showed up for "near me" emergency searches.
Quality link building
We built authority with links from real local and industry sites, every one verifiable in the monthly report.
The Results
Within five months the contractor ranked on page one for its priority repair and installation terms across several west-metro cities, and it went into the summer season booked solid on search-driven calls rather than a shrinking referral list. The seasonal spike that used to pass it by now fills its schedule.
With visibility built across multiple cities, the company also smoothed out the slower months by capturing routine maintenance and replacement searches year round.
We used to scramble for work every summer. Now the calls come straight from Google, and last season we were booked solid weeks out. The reporting shows exactly which searches are bringing them in.
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