+287% organic leads in 5 months
After a major storm, an Augusta roofing company needed to rank fast for storm-damage searches. It reached the top three for 28 of 35 targets in five months.
The Challenge
When a major storm moved through the Augusta area, demand for roof repair and replacement spiked overnight. The problem for this roofing company was simple and expensive: when homeowners searched for help, competitors who already ranked captured the calls, while this company was nowhere on the first page for the storm-damage terms that mattered most.
Roofing is a high-intent, high-value category. A single storm-damage job can be worth thousands of dollars, so every week spent invisible in search was real money lost to the businesses already ranking.
What We Did
Storm-damage keyword push
We identified the full set of storm, repair, and replacement searches homeowners use after severe weather, then prioritized the highest-intent ones for fast wins.
Service-area pages
We built pages for Augusta and the surrounding communities the company serves, so it ranked for "roof repair" plus each local area.
Rapid link and citation building
We earned links from quality local and industry sites and standardized the company's listings, building authority quickly during a window when speed mattered.
Conversion-focused pages
We made it dead simple to request an inspection from any page, so the new traffic turned into booked jobs.
The Results
Within five months the company ranked in the top three for twenty-eight of thirty-five target keywords, and organic leads grew by two hundred and eighty-seven percent year over year. The phone, in the owner's words, did not stop.
Because the visibility was built to last rather than bought, the company kept capturing storm and routine roofing demand long after the initial surge.
After Hurricane Helene hit Augusta we needed to rank fast for storm damage keywords. They got us into the top 3 for 28 of 35 target keywords in 5 months. Our phone has not stopped.
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